Both the producers of chickens for slaughter
and consumers are keenly interested in welfare and ethics. The welfare of the
chickens is taken care of when the mortality is low, the disease rate is low,
the stress level at a minimum and there is possibility for the animals to
perform basic natural behaviour.
The consumers wish increasingly to know how
their food is produced, and a number of consumers consider welfare and ethics in
animal production when they are shopping.
An ethically considerate production also
includes a protection of the surrounding environment. The production must be
planned and carried out in such a way that the neighbours are not exposed to
unnecessary smell, dust or noise inconvenience. Ground water and surface water
must also be protected against pollution.
The working environment must also be
considered. The staff must for example not be exposed to high concentrations of
dust and ammonia, and the detergents and disinfectants used must not be
injurious to health.
Occurrence of bacteria that can transfer
disease to man must be controlled. The meat must be healthy and have a good
taste.
In addition to the responsibility for animals,
people and the surrounding environment, the producer also has a financial
responsibility. The production must be profitable and the products must be
produced at a competitive cost - ca. 70% of the production of chickens for
slaughter in
Producers and consumers have to large extent
common interests with respect to the production of slaughter chickens. However,
the consumers must accept that extraordinary measures for improving animal
welfare and food safety will result in higher food
prices.